Maximizing Returns
Strategic Marketing Elevated EOC’s Revenue by 37%
The Challenge
Despite having a strong brand presence, The Essential Oil Company (EOC) faces intense competition, particularly from e-commerce giant Amazon.com. To stand out, EOC has strategically positioned itself as a key supplier of high-quality essential oils and fragrances, catering to private-label brands and bulk purchasers, including soap makers and beekeepers.
Recently, EOC garnered significant interest from retail customers following the release of a scientific article that prominently featured its essential oils. EOC needed assistance in capitalizing on this moment and sustaining the newfound momentum over the long term.
Our primary goal was to leverage this surge in attention to drive sustainable revenue growth, increase order volume, and enhance the online store conversion rate, ensuring EOC could stand out in a competitive market and maintain its position as a trusted supplier of premium essential oils.
We Achieved
Paid Advertising Performance
Optimized Google & Microsoft Ads
We refined our Google and Microsoft ad campaigns to operate at a higher scale, and focused on acquiring new customers with a strong immediate return. Over the past six months, our Search ads have generated 2.6X more revenue compared to the same period the previous year.
Diverse Ad Formats
We launched video and graphic treatments to expand the advertising inventory we utilized on Google, allowing us to engage prospective customers across more platforms and in varied formats. This multi-channel approach not only increases our reach but also enhances engagement with potential customers, contributing to the overall success of our campaigns.
Enhanced Reporting and Strategic Budget Allocation
We improved our reporting capabilities to track the lifetime value of new customer acquisitions. This advanced level of reporting has provided us with valuable insights, enabling us to make more informed and strategic decisions about when and how to allocate our budget.
Tactics to Improve Website Conversions
Bundle & Save Discounts for Bulk Purchasers
We introduced bundle and save discounts aimed at bulk purchasers. This tactic proved highly effective, as bundle orders now have an average value that is 34% higher than the overall store average in the past six months.
Redesigned Cart with Upsells
We redesigned the website’s cart to include upsells for popular essential oil kits and add-ons. This enhancement has led to nearly 1-in-5 customers adding an upsell to their cart. As a result, the store conversion rate has improved by 17% compared to before the redesign.
Free Sample Offer
We introduced a compelling offer: a free sample of oil with every order over $50. This tactic has proven highly effective in driving customer engagement and increasing the average order value. Since launching this offer, 24% of customer orders have taken advantage of the free sample, leading to a 79% increase in the average order value.
Remarking for Revenue
Visually Compelling Email Content Strategy
Our email campaigns for EOC have been remarkably successful, driving a 73% increase in revenue over the past six months compared to the same period last year. We developed a compelling content strategy tailored to re-engage past visitors and customers and encourage repeat purchases.
Personalized Customer Engagement
EOC’s text message program has quickly become one of the fastest-growing sources of new revenue. In the past four months, revenue generated from our text marketing campaigns has surged by nearly 70%, demonstrating the effectiveness of direct and personalized customer engagement.
Conclusion
Over the past six months, our comprehensive digital marketing strategy has delivered outstanding results for EOC. By leveraging our expertise in conversion rate optimization, paid advertising, and remarketing, we have ensured that The Essential Oil Company remains a trusted supplier of premium essential oils and is poised for continued growth and success.