Maximizing Returns
Achieving 82% Stronger ROAS for Extract Consultants
“Arba worked closely with us to thoroughly understand what makes our products unique and the target audience we want to reach.” – COO, Kurt Metros
The Challenge
Extract Consultants (EC) is one of a handful of companies supplying premium flavors and terpenes to food and beverage producers. The intense competition requires constant innovation and differentiation. EC has successfully positioned itself as a premium supplier by targeting wholesale and private label customers, offering a unique combination of high-quality products and comprehensive supply chain and regulatory support. Our goal has been to drive sustainable new customer acquisition and increase customer value through stronger advertising performance and remarketing campaigns.
We Achieved
Paid Advertising Performance
Optimized Ad Campaigns for Value
We shifted our focus to optimizing ad campaigns for value rather than just conversions. In the past three months, this strategic change has led to an 82% improvement in immediate return on ad spend for our primary Google campaign. This success is driven by a 25% increase in average order value and 16% more purchases, demonstrating the effectiveness of prioritizing high-value transactions.
Utilizing Videos and Images in Google Campaigns
We launched video and image ads to diversify and expand our reach within Google’s advertising inventory.This multi-format approach has enhanced brand visibility and engagement, contributing to the overall success of our campaigns.
Enhanced Reporting with Lifetime Value Tracking
We improved our reporting capabilities to include tracking of the lifetime value (LTV) of new customer acquisitions. By focusing on LTV, we can strategically invest in campaigns that yield sustainable growth and higher overall returns.
Tactics to Improve Website Conversions
Introduction of a Wholesale Club
We introduced a wholesale club catering to bulk purchasers. In the last six months, wholesale club members have driven an average order value that is more than 4X times higher than our overall average order value. This initiative has significantly increased the value of each transaction and strengthened customer loyalty among our most valuable clients.
Pop-Up Form with 10% Welcome Offer
We added a pop-up form to the website offering a 10% welcome discount for new subscribers. This tactic boosted the form submission rate by 76%, significantly increasing the number of signups to EC’s newsletter.
Boosted Engagement from Remarketing Channels
Visually Compelling Email Content Strategy
We enhanced our email content strategy by making it more visually compelling. This included incorporating graphic dominant features highlighting popular products and new releases, as well as creating shorter, catchy descriptions and adding more shop buttons to make the emails more shoppable. These changes have made our emails more engaging and action-oriented.
Increased Engagement Rates
As a result of these improvements, we have significantly increased the engagement rate of our emails. Over the past three months, our email click rate has been 125% stronger compared to the previous period. This heightened engagement has translated into substantial revenue growth, with the average revenue generated per email increasing by over 200%.
The Challenge
Over the past six months, our comprehensive and strategic marketing efforts have driven significant growth for EC. Our targeted approach has not only driven strong immediate returns but also set the stage for sustainable long-term growth. As we continue to refine and expand our strategies, we are confident in delivering even greater success for EC, solidifying their position as a premium supplier in a highly competitive market.
COO, Kurt Metros
“Extract Consultants sells to a narrowly defined market and has traditionally struggled to effectively target these companies electronically. We found ourselves repeatedly overpaying to find the wrong targets. Arba worked closely with us to thoroughly understand what makes our products unique and the target audience we want to reach. Since starting to work with them our paid and organic site traffic is up tremendously as is our number of 1st time orders from new customers. We couldn’t be more excited about our ecommerce path and look forward to what Arba can achieve for us in the future.”